December Social Media Planning Guide

‘Tis the season for content planning! We’ve officially made it to the peak holiday season and that calls for some major planning ahead. We’re getting an early start by setting up campaign strategies, shooting content, and writing captions early so we can enjoy the end of 2020 on a satisfied and relaxed note. 

However, we all know social never sleeps … especially around the holidays! Sales, events, promotions, product releases galore! With that in mind, let’s walk through the notable days of December and see where you can best plug in your content to end Q4 on a high note for your brand.

12/1 - National Christmas Lights Day
NIX TIP: If your brand is a brick and mortar space, this would be a great way to show off your retail space or storefront! Exterior shots help consumers but a “face to the name” if you will for your followers that are checking in on your brand via your social platforms or ordering online as opposed to in-store. 

12/2 - National Mutt Day

12/3 - Giving Tuesday
NIX TIP: Giving Tuesday is a great opportunity to show off your favorite philanthropy! Instagram Stories are a great way to do this. You can reshare a post from their account to yours, share live updates if your team is volunteering on this day, or use their “Donate” button feature and link it to the cause your brand supports!

12/4 - National Cookie Day

12/8 - National Bartender Day

12/8 - National Brownie Day

12/9 - National Pastry Day

12/12 - Gingerbread House Day

12/14 - National Free Shipping Day

NIX TIP: E-commerce brands – This day is FOR YOU! Who doesn’t love free shipping? Capitalize this on all fronts by updating your website as well as sharing on all your social platforms! 

12/15 - NIX TIP: No holidays here, but that is why we want to add in an extra NIX Tip! If you haven’t sorted out your discount codes, promotional offerings, or any additional content yet, here is your reminder to knock that out today! 

12/20 - National Sangria Day

12/20 - Nat'l Ugly Sweater Day

12/21 - Winter Solstice

12/24 - Christmas Eve

12/25 - Christmas 
NIX TIP: Merry Christmas! Wish your followers well and enjoy your holiday off* – You deserve it! *Only if you’ve followed our previous suggestions and your content is all set and scheduled 😉

12/26 - National Thank You Note Day

12/28 - National Call a Friend Day 

12/31 - New Year’s Eve
NIX Tip: Say goodbye to 2020 using one of the year’s most popular features – Instagram Reels! Create a short and sweet year-end recap by stitching together videos and photos from each month up until now. This can show off your brand’s growth and triumphs during the rollercoaster of a year that 2020 was. It also is a great way to say thank you to your followers for their support, because without them, brand growth on social media is not possible! 

We hope you are able to end your 2020 on a high note and move into the new year with fresh goals and ideas for your brand to accomplish! If you are needing help getting organized and strategizing for social media, let us know! We would love to help your 2021 be the best year yet. 

Cheers,

Taylor