November Social Media Planning Guide
Black Friday, Cyber Monday, Thanksgiving – Oh my! The year is ending but the holidays are coming, are you ready? We’re gearing up for November now and you should too! For the last two months of the year, planning ahead is especially important for many reasons. You want to be on top of the holidays for your brands in terms of content and promotion opportunities but you also want to be well prepared to enjoy some much needed time off! With that being said, let’s dive into the planning opportunities November has to offer this fall.
— Keep scrolling for a digital calendar. —
11/1 - National Calzone Day
11/1 - National Cook for your Pets Day
11/2 - Day of the Dead
11/3 - Election Day
11/3 - National Sandwich Day
11/4 - National Candy Day
11/5 - NIX Tip: No holidays here. However, if you have not set aside time to plan promotional codes, sales, content yet, now is the time! Knock it out before the month gets too far along.
11/11 - Veteran's Day
NIX Tip: Veteran’s Day is a great day to give back. Offer a special discount to veterans that interact with your brand or make a simple post thanking them for their service. Big or small, it is an important day to show recognition.
11/13 - World Kindness Day
11/15 - National Philanthropy Day
NIX Tip: November is a month filled with giving. Use this day as an opportunity to share philanthropies and organizations that your brand supports with your following. This would also be a good day to utilize Instagram Stories and it’s “Donate” button.
11/17 - National Hiking Day
11/23 - National Espresso Day
NIX Tip: Thanksgiving, Black Friday, and Cyber Monday are near. Use this day as an excuse for a shot of espresso (or two) and tie up any last-minute loose ends for your content going live this weekend!
11/26 - Thanksgiving
NIX Tip: Give thanks! To your team, to your brand followers, shoppers, and everyone in between! Remember, you don’t have to post a Turkey picture to your feed; you can keep your post on brand and consistent with your feed by utilizing design tools like Canva!
11/27 - Black Friday
NIX Tip: Let’s be honest, this day will be filled with people searching for the best deals and going for them. Keep your promotional posts clear and to the point in order to convert your likes into purchases.
11/28 - Small Business Saturday
NIX Tip: If you’re a small business – This day is for you! Bag, promote, and show off your products or services! If you are not, this is a great time to share some love and promote some small businesses your brand interacts with! This can be done by simply sharing some of their posts to your Instagram Stories with #SmallBusinessSaturday
11/30 - Cyber Monday
NIX Tip: Make the most of Cyber Monday by driving traffic to your website! Change the link in your bio, include links on any Facebook posts, and/or share swipe up links on Instagram Stories (if you’re at 10K+ followers)!
Trust us, once you knock out this month you will feel less stressed heading into the high-stress holiday months. Working ahead month-to-month is a great way to make sure nothing ever falls through the cracks. With that in mind, we’ll throw in one final NIX Tip for this blog and say – If you have time to start December planning early this month, do it!
Strategy, aesthetic, and imagery are all important elements to consider when planning content. If you are in a little extra need navigating your brand’s content through the end of the year and into 2021, reach out to us!
Cheers!
Taylor
