October Social Media Planning Guide
Grab your PSLs (Pumpkin Spice Lattes) and your planners. It’s time to begin planning October content! You heard us – October! Which means it’s officially acceptable to talk all things fall, pumpkins, sweater weather, and holidays, and what better place to put those thoughts than right there in your content calendar planning?
As a reminder, we always recommend getting ahead on planning when you can. We know this can be challenging sometimes but it’s even more challenging playing catch-up with your posts throughout the month! So with that being said, let's put pen to paper (or…fingers to keyboard?) and get right to it.
Spooky season’s notable holidays and seasonal moments:
— Keep scrolling for a digital calendar. —
10/1 - International Coffee Day
NIX Tip: Who doesn’t love another reason to celebrate all things coffee? Plan a post for today about fueling your morning with your favorite cup of joe (bonus points you use it as a chance to #SupportLocal).
10/1 - National Hair Day
10/2 - World Smile Day
10/4 - National Golf Lovers Day
10/4 - National Taco Day
10/4 - National Vodka Day
10/4 - World Animal Day
NIX Tip: Wow! October 4th has a holiday for everyone. Pick a day that is most relevant to your audience and begin creating. Not feeling an in-feed post? Or don’t want to interrupt your aesthetic but still have a favorite taco recipe you'd like to share? Add it to your Instagram and Facebook Stories! Stories are a great place to interact with followers and tag other accounts to be reshared!
10/5 - National Be Nice Day
10/5 - World Teacher's Day
NIX Tip: Teachers need all the extra love this school year. If your brand is one that teachers would love, reach out with a promo code for teachers only to show them they are appreciated during these unprecedented times.
10/10 - World Mental Health Day
10/12 - Columbus Day
10/16 - World Food Day
NIX Tip: There’s always a way to incorporate a bite to eat within your posts! Think of a way to get creative when shooting and/or creating content ahead of time and work in a brand-relevant food into today’s post.
10/17 - National Pasta Day
10/26 - National Pumpkin Day
NIX Tip: We love a good fall posting moment, and this is a great one! If you haven't added a bit of fall into your posting mix, now is your chance.
10/27 - National American Beer Day
10/28 - National Chocolate Day
10/29 - National Internet Day
10/31 - Halloween
NIX Tip: Happy Halloween! The first major holiday of Q4! Plan ahead with a spook-tacular email campaign to wish all the ghouls on your contact list a Happy Halloween while possibly offering a sale or promotional code. Also, don’t forget about posting on your social accounts. Use this as a chance to test your design skills and give your product or brand a haunted look for just one day. Again, if you want to do something but don’t want to risk the look of your feed, utilize your Stories!
October is yours for the planning – Sorry, *taking! But if you are needing extra help with your month-to-month content planning, reach out to us. Breaking content down this way is only as good as the strategy, aesthetic, and imagery attached to it. We’d love to help you end 2020 on a great and social note!
Cheers!
Taylor
Marketing Manager
