Preston Forest Shopping Center | New Tenant Campaign
THE CLIENT
Preston Forest Shopping Center, owned by Stockdale Investment Group, is a 200,000-square-foot shopping center anchored by Whole Foods Market in Preston Hollow, a sought-after residential neighborhood in Dallas. It has been serving the North Dallas community for decades and continues to expand with new shopping and dining options each year.
CLIENTS ASK
Preston Forest was looking to:
Highlight recent openings of food and beverage options at the shopping center.
Increase their following and drive engagement on their Instagram account within the Dallas community.
While The Nix Company had already established a strategic social media presence with strong photography and messaging for Preston Forest, the client wanted to explore additional strategies to share the news of the exciting tenants that had joined the shopping center.
OUR SOLUTION
With the client's goal in mind, we knew the most effective strategy was to leverage the power of influencer marketing. Our team got busy developing an influencer marketing strategy that would effectively share the news of the exciting new tenants at Preston Forest and generate buzz and excitement around the shopping center.
First, our team focused our efforts on sourcing local influencers who have a strong following in the Dallas area and landed on @Dallasites101 as the partner for this campaign.
We knew Dallasites101 is known for creating authentic content that resonates with its followers and that they have a similar audience to Preston Forest's target market, which would help them reach potential customers more effectively.
The second piece of the campaign was to increase followers and drive engagement on Preston Forest's Instagram account. To do this, the strategy included making the partnership with Dallasites101 a giveaway with following @prestonforestdallas as a requirement to enter.
The content Dallasites101 created highlighted each new food and beverage concept at the shopping center and included a gift card to each as the giveaway prize. Click here to view the post.
RESULTS
In partnership with Dallasites101, Preston Forest's following increased by 30% on Instagram and the content posted received 62k impressions.
TAKE AWAY
Expanding marketing efforts to include influencer marketing was a smart move for Preston Forest. Utilizing influencers can indeed help shopping centers increase foot traffic, reach their target audience, and boost brand awareness. Partnering with the right influencers is key to creating a successful marketing campaign that delivers results.
