Retail Center | TikTok Launch

THE CLIENT

Domain NORTHSIDE is one of Northwood Retail’s ​​regional mixed-use development in Austin, TX. As unique as the city itself, the development fuses Austin’s best homegrown brands with national mainstays and new-to-town experiences. Fashion, beauty, dining, and nightlife are the pulse of Domain NORTHSIDE.

CLIENTS ASK

Domain NORTHSIDE was looking for trendy, creative TikTok content to match the vibe of the shopping center to raise brand awareness. Enter, The Nix Company.

OUR SOLUTION

Food, fashion, nightlife, and fluent in TikTok? Our team was excited to jump right in! 

We first hit the whiteboard by researching the latest TikTok trends, brainstorming ideas on implementing our findings and showcasing NORTHSIDE’s unique offerings.

We knew that to connect with the target audience, we would want to create relatable & educational (aka - savable & sendable) content, centered around fashion, beauty, dining, and nightlife, that would reach and appeal to the masses. 

RESULTS

Since our team took over Domain NORTHSIDE’s TikTok, we’ve strategized and created videos highlighting the unique experiences and homegrown brands that can be found at the shopping center, including Austin-based fashion boutiques, trendy restaurants, and popular nightlife spots. 

By leveraging our expertise in TikTok trends and content creation, we garnered 80k organic views and increased organic engagement by 145% within eight months of consistent posting. View Domain NORTHSIDE’S TikTok account here.

TAKE AWAY

Our results highlight the power of TikTok marketing in promoting a mixed-use development such as Domain NORTHSIDE. By creating relatable and educational content that resonated with the target audience, we were able to drive engagement and brand awareness for the shopping center and its tenants. Our team's deep understanding of TikTok trends and best practices was key in achieving these results.