September Social Media Planning Guide
Hi there, us again! Today we are prepping and planning for September and wanted to share our working content calendar with you. Also, if you’re thinking of September? Already? So are we. But 2020 is sailing forward and flying by (and we’re honestly not mad about it) and it’s time to plan another month!
When planning your months out, our best advice is to try and always have the upcoming month done at least 2 weeks before. This gives ample time to review in house, with others, and also gives plenty of time to potentially add in a promotion or two!
As a reminder, the premise of these monthly breakdowns is that they work as a large brainstorm. Laying out the national holidays, unique days of recognition, and seasonal moments are a great way to plan content, put shot lists together, and build out your month. With that being set, let’s break down September and wrap up Q3 with these notable days and NIX Tips:
SEPTEMBER 2020 NATIONAL DAYS & HOLIDAYS
— Keep scrolling for a digital calendar. —
9/1 - The beginning of the end for Q3! Let’s do it!
NIX Tip: Check on your goals – Have you hit your desired follower count for this quarter? Did you post as many times as you planned? Use this month to power through and round out those numbers you set for your brand.
9/4 - The Start of Labor Day Weekend!
NIX Tip: Long weekends are good for two things: Taking time off and tracking down sales. Is your brand going to take advantage of this major shopping weekend? Plan a promo code that will last until Monday and share it all weekend long! Instagram Stories are a great option for constant sales reminders without bogging your feed down with too many graphics.
9/5 - International Day of Charity, National Cheese Pizza Day
9/6 - National Read a Book Day
9/7 - Labor Day, National Beer Lovers Day
NIX Tip: Who knew two amazing holidays would fall on this day? If appropriate to your brand, tie in National Beer Lovers Day with your Labor Day post!
9/11 - Patriot Day
9/13 - Grandparents Day
9/16 - National Guacamole Day
9/18 - National Cheeseburger Day
9/20 - National Queso Day, Wife Appreciation Day
NIX Tip: Wives love many things but at the very top of their list is that they love to feel appreciated. If your brand offers self-care, wine, clothing, or anything in between this could be a fun seasonal moment to target husbands the way you would for Valentine’s Day or Mother’s Day!
9/22 - Fall Equinox, National Singles Day, National Voter Registration Day
NIX Tip: Season change! If you are looking for a good time to make the switch from summer to fall on your feed, now is it! Gear up for Q4 and start bringing in warm color tones and season-appropriate props into your imagery – Yes, we’re talking pumpkins but we know you can be more creative than that.
9/25 - National Cooking Day
9/26 - National Family Day, National Hunting and Fishing Day, National Pancake Day
9/28 - National Drink Beer Day
NIX Tip: Support local! We love to incorporate local breweries and beers into our feeds when possible. Think ahead and reach out to one in your area you would love to collaborate with, cheers!
9/29 - National Coffee Day, World Heart Day
NIX Tip: Again, another chance to support local businesses! Plan a shoot earlier in the month at a local coffee shop and use that content to post today – Tag the coffee shop’s handle and their location so they can reshare with their following!
September holds endless possibilities! Are you ready for it? If you are needing extra help with your month-to-month content planning, especially heading into the holiday season next quarter, reach out to us! Breaking it content down this way is only as good as the strategy, aesthetic, and imagery attached to it.
Cheers!
Taylor