August Social Media Planning Guide
New month – New opportunities! Let’s Start.
As creatives, social media gurus, and key holders to many client social accounts, we know how important it is to plan, prioritize, and prepare for the month ahead of time… when possible. Because let’s face it, balancing content calendars with different deliverables, voices, and target markets can be challenging at times. If you are struggling to find inspiration and keeping your own brand’s social posts flowing, keep reading!
We are taking it back to the basics and are kicking off a new monthly blog series to help organize your thoughts when it comes to planning. Whenever we head into a new month of planning, we always look at the month itself to see what opportunities lie within its days. Outside of federal and nationally recognized holidays, there are also days of significance sprinkled in each month. Some are light-hearted (National Margarita Day, anyone?) while others pertain to healthcare, small businesses, family, and many more categories that may be relevant to your brand or business. Use these not only for post-inspiration but also as stepping stones to help grow your business! See them as opportunities for promotional codes, sales, influencer collaborations, and even a chance to work with other brands that have a similar market to your brand.
Below we will break out the many days worth noting in August with extra tips from our team that you can use when planning! (Or keep scrolling for a downloadable calendar.)
8/1 - National Girlfriends Day
8/2 - National Friendship Day
8/4 - National Chocolate Chip Cookie Day
8/7 - International Beer Day
8/7 - Tax-Free Weekend (7th–9th)
NIX Tip: Remind your followers that your products are eligible! Also, a great opportunity to collaborate with an influencer to spread brand awareness and increase sales.
8/10 - National Book Lovers Day
8/10 - National Lazy Day, National Spoil Your Dog Day
8/10 - National Lazy Day
8/14 - National Financial Awareness Day
NIX Tip: If your brand is highly professional or in real estate, banking, or something of the like, use this day as a chance to promote any services you have in regards to financial stability.
8/15 - National Relaxation Day
8/18 - National Couples Day
8/21 - National Senior Citizens Day
8/24 - National Waffle Day
8/26 - Women's Equality Day
8/26 - National Dog Day, Women's Equality Day
NIX Tip: Let’s face it, everyone is a sucker for good dog pictures on their feed. If your brand has an audience where dropping a furry friend onto their feed is acceptable, use this as a chance to showcase your brand in a different way! Spotlight an employee’s dog or if you have merchandise handy, create your own “pup-fluencer”!
8/28 - National Red Wine Day
NIX Tip: Red wine can be spun so many ways; high-class, relaxation, drinks with friends, date night – the options are endless! Pour yourself a glass and get creative on how you can tie this national day into your brand’s content.
If you are needing extra help with your month-to-month content planning, reach out to us. We specialize in social media strategy, content creation, brand identity, and everything in between!